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CHICAGO Doner depicts do-it-yourselfers as enthusiasts who become engrossed in their projects in a new campaign for DIY Network, the cable channel’s first national advertising effort.
The print effort, which will appear in May and June magazines, highlights the channel’s areas of programming: home improvement, gardening, woodworking, automotive and crafts. Each spread consists of a full-page ad showing the do-it-yourselfer working on a project, and a strip ad advertising one of the channel’s five sweepstakes.
One execution shows a man painting his home with the headline, “This is my masterpiece.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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