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Let’s face it: With a mandate to put the best face on everything from cigarettes to shoe polish, advertising has never had a reputation as the most ethical of industries. And recent scandals—charges that Ogilvy & Mather executives overbilled their Office of National Drug Control Policy client and the involvement of Grey in a bid-rigging and kickback scheme with The Color Wheel—have not done much to improve that image.
But most agency execs say—even off the record—that they rarely face ethical quandaries.
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