DALLAS Direct Marketing Network has picked up online-marketing duties for The Houston Texans, Jason's Deli and The Southland Conference, the shop said.
The Houston agency landed the three accounts without a review, said Kurt Weisenberger, DMN's e-marketing manager. The shop has been charged with training clients, providing strategy recommendations for deliverability and building e-mail subscriber databases.
"We started receiving requests from clients for e-mail solutions last year," said Weisenberger. "We did our due diligence and partnered with a leader in the industry to come up with a system that gives our clients the ability to create, deliver and track permission-based e-mail campaigns and surveys to their customers."
The Houston Texans began using DMN's e-mail solutions in March for fan retention and acquisition, the agency said. The bimonthly campaigns focus on account information, ticket packages, surveys and special announcements.
Beaumont, Texas-based Jason's Deli enlisted DMN's services in April to send out monthly newsletters and special offers to its customers. The deli chain has corporate and franchise restaurants in 16 states.
The Southland Conference of Plano, Texas, will use DMN's e-mail capabilities for surveys, special promotions and news announcements for its base of 150,000 students and 700,000 alumni. The initial campaign is still in the planning and testing stages, the shop said.
According to Weisenberger, DMN's e-mail solutions comply with federal spam laws and track campaigns in real time. Billings were undisclosed.