Disk Tracy Relies On Rizzuti

WatchSoft of Houston appointed Rizzuti, Beckman & Lyman to promote its Disk Tracy online content control software. The budget is $2 million-plus.
The Carrollton, Texas, agency, which handles direct assignments for numerous software and online companies, will develop print and direct response materials as part of an upcoming national campaign rollout.
“We chose Rizzuti because they offer the depth of analogous experience we sought,” said Bill Holbert, WatchSoft’s chief executive officer in a statement.
Rizzuti, Beckman & Lyman (RB&L) president and managing director John Rizzuti said he felt his company’s pitch was aided by its experience with two computer software clients: the Guard Dog network security program from CyberMedia of Los Angeles and Resumail, an Internet-based job recruitment company in Dallas.