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Agencies are so busy with “output” —of energy and ideas—that sometimes they need a little “input,” according to Nina DiSesa, chairman and chief creative of McCann-Erickson in New York. Two weeks ago, DiSesa organized a “class trip” across town to Times Square, where 120 creatives got popcorn and soda and saw The Triplets of Belleville.
The animated French film tells the story of a little old lady whose grandson grows up to compete in the Tour de France.
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