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DiNoto Lee’s debut TV spot for its first and largest client, Triarc Beverage Group, gives fruit drink Mistic a new tagline and features hip-hop diva Foxy Brown.
The work retains the slightly offbeat, urban feel of previous commercials by Deutsch here. DiNoto Lee’s spot, however, is paced faster and has a humorous plot.
In the 30-second spot, Brown appears as the doorwoman of a hip nightclub, called Living Delicious. She accepts or rejects hopefuls from a line of would-be patrons, welcoming anyone who can name a Mistic flavor.
Two guys pass.
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