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-In a move designed to sharpen its creative product, Digitas has promoted Greg Johnson to the new post of worldwide chief creative officer and enlisted ad veteran Gordon Bowen as a consultant.
Bowen, a copywriter who has fashioned consumer ads, including the highly acclaimed “Portraits” print campaign for American Express while at Ogilvy & Mather in the ’80s, has begun working with Boston-based Digitas on AmEx, its largest single account.
After O&M, Bowen served as executive creative director at Young & Rubicam, New York, helming AT&T–another key client at Digitas.
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