-In a move designed to sharpen its creative product, Digitas has promoted Greg Johnson to the new post of worldwide chief creative officer and enlisted ad veteran Gordon Bowen as a consultant.
Bowen, a copywriter who has fashioned consumer ads, including the highly acclaimed "Portraits" print campaign for American Express while at Ogilvy & Mather in the '80s, has begun working with Boston-based Digitas on AmEx, its largest single account.
After O&M, Bowen served as executive creative director at Young & Rubicam, New York, helming AT&T--another key client at Digitas. Bowen resigned from Y&R three years ago to freelance from his home in Salt Lake City. "We're big fans of his work," said Digitas president Kathy Biro. "He's the best brand steward on the planet."
Bowen is charged with "bringing the emotional side of branding to Digitas," added agency chairman David Kenny. Bowen did not return phone calls at press time.
"[Bowen's} a great thinker," offered Johnson, who has been with Digitas for the past two years, following a stint as a creative director for Modem Media/Poppe Tyson.
Most recently, Johnson was creative director of the Strategic Interactive Group, a division that was rolled into Digitas in preparation for the firm's initial public offering.
Betsy Karp, Digitas' executive vice president and worldwide creative director for direct marketing, had been on a par with Johnson, to whom she will now report.
--with Jennifer Comiteau