The Digital Edge, New York, the integrated media arm of The Media Edge, owned by Young & Rubicam, said its newest European office is now set to open in Amsterdam. In the past six months, the convergent media shop has added seven global offices, most recently opening one in Lisbon last January.
According to Brad Fairhead, managing director, U.K., TDE "will exist in most markets across Europe" by Q4 2001.
In the past six months, TDE has launched practices in Frankfurt, Lisbon, Madrid, Sydney, London, Milan and Stockholm. Previously, the shop had offices in New York and San Francisco only. Company reps said two additional offices will open in the near future.