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Donovan Group Introduces UMass Memorial
BOSTON–With an emphasis on individualized service, UMass Memorial Health Care has broken its first ads since the merger of the University of Massachusetts’ Clinical System and Memorial Health Care, both in Worcester, Mass.
Created by Donovan Group in Northborough, Mass., the $2 million print and broadcast campaign seeks to build awareness of the new institution, now the largest healthcare provider in central Massachusetts, said agency creative director Jay Nelson.
One TV spot features a small girl about to receive a vaccination.
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