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When David Lubars presents ideas today to save Diet Pepsi, it’s not just the $35 million account that’s at stake.
The newcomer will be defending BBDO’s standing as the definitive agency for Pepsi brands. And it’s also his first chance to demonstrate that he is a worthy successor to Ted Sann—the man who, under the tutelage of Phil Dusenberry for three decades, helped define Pepsi as a pop-culture icon, which in turn built the agency’s creative reputation.
“They value continuity,” one source said of Purchase, N.Y.-based
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