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DALLAS–Dieste & Partners here edged out co-finalist Castor Advertising of New York in Major League Soccer’s Hispanic agency review and scored an unexpected bonus: the client’s general market business.
The combined accounts–funded by a mix of league and team dollars–are worth a minimum of $3 million and as much as $6 million, according to MLS executive vice president Randy Bernstein.
The general market incumbent was McCann-Erickson in New York. McCann’s work for MLS included 10 television spots and a print campaign in USA Today.
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