Diesel industry fumes over ads

An effort by the Amer ican Lung Association of California to educate people about the dangers of exhaust fumes has the diesel-fuel industry steaming.

A pro-bono print campaign created by Ground Zero asserts that diesel exhaust fumes contain toxic substances and other cancer-causing contaminants. The association is urging state residents to “pursue alternatives to diesel-powered buses.”

Not so fast, say representatives of the diesel industry, who argue that the lung association is using “half-truths” and “unsub stantiated allegations” to advance its cause.