Former Hill, Holliday, Connors, Cosmopulos creative director Mike Sheehan next week will join DDB Worldwide as executive creative director.
The 38-year-old Sheehan, who left the Boston shop in May saying he was "beat" and wanted to take the summer off in preparation for his wedding in September, will handle the McDonald's account at DDB Chicago.
"I thought he had the right heart and the right mind to work on McDonald's," said Bob Scarpelli, vice chairman and chief creative officer at DDB Chicago. "I think he's going to be a perfect fit."
Sheehan, who joins DDB at what many industry observers say is a tenuous time for the shop, will take over for John Staffen, whose role had been significantly reduced on the McDonald's business in recent months.
"John is more comfortable doing the work than leading the team," said Scarpelli, who added that Staffen will continue to create ad campaigns for McDonald's.
Sheehan said he is approaching the job as "a clean slate" and does not believe he was hired to "save" the account.
Though he admitted McDonald's and DDB have had meetings to discuss possible strategies to follow the "Did somebody say McDonald's" campaign--developed by the agency in 1997--Scarpelli dismissed rumors that the agency was in trouble on the account.
The appointment marks a return for Sheehan to the McDonald's business. He worked on the account in the late '80s as a copy supervisor at Leo Burnett, Chicago.