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PHOENIX, ARIZ. – The Dial Corp. is launching its first music marketing program this summer with its Tone Soap business. The company will sponsor the Beach Boys in 23 markets. Along with the sponsorship, consumers will receive a $3 discount in all concert markets with proof of purchase from Tone soap multi-pack products. A cruise aboard Premier Cruise Lines will be part of a sweepstakes in each of the markets.
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