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A man lies in a hospital bed, the victim of an apparent heart attack. As a doctor shocks him with a defibrillator, the man’s life flashes before his eyes.
But along with his birthdays, first kiss, wedding and kids, he sees himself languishing by a photocopier year after year, waiting for his copies.
The “Flatline” spot from DGWB in Santa Ana, Calif., is the first ever for Toshiba’s Electronic Imaging Division. It is part of a campaign budgeted at $10 million a year for the next three years—a big boost over the $1-2 million spent last year through previous agency Nostrum Advertising, Long Beach, Calif.
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