Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO DFCU Financial uses a simple tone in a new advertising campaign from Perich + Partners, which launches this week.
The campaign, the first work for the client from the Ann Arbor, Mich., agency, includes radio, newspaper, outdoor, direct mail and in-branch merchandising materials and introduces the tagline, “Membership keeps getting better,” said Brad Jurgensen, an agency representative.
DFCU, formerly Dearborn Federal Credit Union in Dearborn, Mich., is repositioning itself with a new logo and corporate identity.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in