BOSTON Devine & Pearson has launched a print, brochure and interactive campaign for Hemenway & Barnes, a law firm that specializes in financial issues facing both consumers and corporations.
Ads from the independent agency in Quincy, Mass., portray the client as a knowledgeable and caring partner invested in the long-term success of its customers. One ad begins: "Certainly we know how to help you balance capital growth with income generation. We also know Friday is your grandson's birthday." Another reads: "Certainly we know the optimal tax strategy for your business. We also know how you felt the day you opened the doors."
The effort is running in New England edition of The Wall Street Journal, as well as in the Boston Business Journal and Playbill.