Brogan & Partners was selected to promote the opening of The Center at Ford Field, the Detroit Lions' new stadium and entertainment complex, following a review.
Eiler Communications of Ann Arbor, Mich., will work with Brogan, and Imagination in Dearborn, Mich., will handle opening events.
The stadium, scheduled to open this summer, will include a 65,000-seat arena with an adjoining 875,000-square-foot retail entertainment and hotel complex for conventions and trade shows. The sta dium is to host the 2006 Super Bowl.
Billings for Brogan's portion of the account are esti mated at $2 million. Marcie Brogan, managing partner of the Detroit agency, said the center will be a "historical landmark for Detroit."