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Robert Allen aims to ‘own color’ in industry with WSAA print campaign
Color and creativity are central to WSAA’s first image campaign for fabric and furniture designer Robert Allen.
Print ads from the five-person shop in Westport, Conn., whose name is an acronym for “World’s smallest ad agency,” introduce the tagline, “Be colorful.” The ads break in June issues of magazines that include Architectural Digest, Better Homes and Gardens, Elle Decor, House Beautiful and The World of Interiors.
In one execution, golden rays stream into a sitting room decorated with chairs and sofas that are covered in Robert Allen fabrics or that are part of the client’s newly launched furniture collection.
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