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NEW YORK Delta Air Lines today confirmed it would shift creative duties to SS+K here from Ogilvy & Mather, effective in 90 days.
“It’s all part of our continuing restructuring,” according to client representative Andy McDill. “We want to market Delta differently,” he said.
Delta has also dropped the “Good goes around” tagline the New York-based WPP Group shop unveiled in early 2005, McDill said.
An Ogilvy representative described the split as a “mutual” decision, but did not elaborate [Adweek Online, April 12].
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