Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK – Dell moves from the desktop to the hard court this weekend with its sponsorship of the Dell Classic for Kids, a college basketball double-header taking place in Chicago.
Austin, Texas-based Dell has lent its name to college football events as a sponsor for about four years, but this marks the company’s first brand foray into a collegiate b-ball tournament.
The Dell Classic for Kids features Texas vs. Stanford and Notre Dame vs. DePaul. The games will be carried on ESPN.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in