Deepend SF Launches Barcardi Site | Adweek Deepend SF Launches Barcardi Site | Adweek
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Deepend SF Launches Barcardi Site

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Deepend San Francisco has launched a new site for Tropico, a rum-and-fruit-juices combo from Bacardi, featuring a selection of cocktail recipes, electronic postcards, a sweepstakes and travel-oriented features on island destinations. According to the i-shop, it was important for tropico.com to convey the feeling of a tropical vacation, while incorporating the brand's colors of deep red, orange and yellow. Earlier this month, Deepend SF launched bombay.com for Bacardi's Bombay Sapphire brand. The i-shop says it is currently working on other Bacardi-brand projects as well.
Jennifer Owens