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Desperate for a celebrity who doesn’t have SAG commitments? Look no further: IBM’s chessaholic, Deep Blue, now has official star power.
The fridge-sized chunk of artificial smarts, famous for walloping Russian chess master Garry Kasparov in 1997, was crunching numbers in Yorktown, N.Y., last week when it heard the news that it’s on a par, celebrity-wise, with the likes of LL Cool J, Carmen Electra and Carson Daly. This according to Marketing Evaluations/TvQ, whose “Q ratings” measure a combination of fame and likability.
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