Decker to Create Ads for Days Inn Shop's 'Micro-Agency' Positioning Helps Gain Client's Attention

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.




BOSTON-Decker, the Glastonbury, Conn., agency that bills itself as “America’s premier micro-agency,” was last week awarded the creative portion of Days Inn’s $7 million advertising account.
North Castle Partners in Stamford, Conn., had handled the client’s creative duties for the past two years. The change in agencies took place after a review of undisclosed shops. North Castle Partners did not defend the account.
“[The win] makes me feel very good about the micro-agency concept that we’ve been living .




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in