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CHICAGO DDB here uses images of waistline embraces as a way to promote weight loss through dairy consumption in its latest work for Dairy Management Inc.
A television spot for the campaign, breaking on Monday, shows a variety of kids and husbands hugging their moms and wives around the waist, interspersed with shots of women drinking milk and eating yogurt and cheese. A voiceover references “clinical studies” showing that three daily servings of dairy can help people lose weight.
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