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LOS ANGELES — DDB has filed a formal protest with the California Lottery over the state’s decision to award a five-year, $125 million advertising account to Foote, Cone & Belding, a lottery representative confirmed.
The grounds for the protest are confidential, said lottery contract administrator Rose Marie Laplante-Olvera. However, when DDB in Los Angeles filed its intent to protest last week, sources attributed it to a dispute over information provided by FCB San Francisco about its media cost per rating point [Adweek, Aug.
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