Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Marketing officials from Wells Fargo & Co., which recently acquired Norwest Corp., met last week with both banks’ ad agencies in what is expected to lead to a shootout for the combined $45-50 million ad account, sources said.
Norwest agency Carmichael Lynch, Minneapolis, and Wells Fargo agency DDB Needham, Los Angeles, were briefed on what was supposedly a project related to the merged company’s future advertising, sources said. The winner of that project could wind up with the entire account.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in