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CEO, Wunderman, New York
Daniel Morel is thrilled about integration’s first year as a separate category in Cannes. But as a Titanium juror, he’s not thrilled about the terminology. “I hate with a passion the word integration,” says Morel, 54, chairman and CEO of WPP Group’s Wunderman in New York, in his thick French accent.
“I hope we can terminate that term. It’s revolting, because it means that it’s forcing something onto another medium—one is better than the other.
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