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ATLANTA Tysons Corner Center has tapped the Dan Rosenthal Co. to handle its advertising account, the agency said.
The Bethesda, Md., shop won the account following a review in which it competed against a handful of area agencies, including White & Baldacci in Herndon, Va., and incumbent Adworks in Washington. (Adworks had held the account since 1989.) Brotman Winter & Fried in Falls Church will manage public relations. Billings are $1 million.
Rosenthal will create TV, print and radio ads beginning in 2004.
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