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SAN FRANCISCO – The recent decision by two national dairy associations to consolidate marketing efforts is expected to sour an existing $30-million milk account for McCann-Erickson here, but it will also put the agency in the running for a cream of a new one estimated at $50 million.
Under an agreement between the National Dairy Board and the United Dairy Industry Association, ad industry sources said all national advertising for milk will now fall under the jurisdiction of the UDIA, with a $50-million budget allocated to the task.
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