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BOSTON — CVS, the nation’s No.1 pharmacy chain, this week met with shops about its advertising account and may be gearing up to make a switch before the end of the month, sources said.
A CVS representative declined comment. Both creative and media chores could move pending the outcome of the search, sources said.
The account has been with Bates, New York, for the past several years. Bates did not return calls. Woonsocket, R.I.-based CVS spent $35 million on ads last year, per CMR.
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