CUTTING THROUGH THE LINE

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

It’s good to have the Force with you, but some people definitely take their Jedi training and Yoda’s mantras a little too far.
A new commercial for LucasArts Entertainment Co.’s PlayStation game “Jedi Power Battles” details the rough time one such wanna-be Jedi has at the airport.
In the spot, titled “Airport,” the passenger tries to get through the gate before catching a flight. A guard grabs the man’s backpack, pulls out a light saber, and cooks his co-worker’s tie when he flips the switch.
The nearly-grilled guard then quips: “You’re going to have to check that.”
Officials at LucasArts shop Goldberg Moser O’Neill said the campaign is designed to interest both Star Wars enthusiasts and game players.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in