Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS Launching its first major brand campaign in a decade, Norwegian Cruise Line today presented work from its agency GSD&M built around the theme “Freestyle Cruising.”
The campaign includes two 30-second TV spots and several 15-second ads to run on network and cable television. Eight print spreads will appear in newspapers and more than 20 national consumer and trade magazines. Other elements include a new Web site, direct mail, outdoor and onboard advertising. NCL will also sponsor weather and traffic reports on New York area radio stations.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in