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ATLANTA Celebrity Cruises said it is launching a new broadcast and print campaign today that promotes its ability to make passengers feel like celebrities.
Havas’ Arnold in Boston produced the advertising. Arnold obtained the Celebrity Cruises account without a review in 2002. The agency already was working for Royal Caribbean, Celebrity’s parent company, at the time.
The two new 30-second television spots begin airing this week on broadcast network programs such as Desperate Housewives and According to Jim.
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