Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON – Dana-Farber/Partners CancerCare, a collaboration of three Boston hospitals now owned by Partners Health Care, this week launches its first multimedia brand campaign.
Created by Cronin & Co. in Glastonbury, Conn., the “Survivors” broadcast and print effort positions the center as an alternative for adults battling cancer.
“This is a really important opportunity for us to tell the community about the power of [the hospitals] working together,” said Caroline McKenney, director of marketing for the center.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in