Cronin & Co. Picks Up Konica

Cronin & Co. has leveraged a project relationship with Konica Business Technologies into an integrated marketing assignment. The agency has been tapped to launch a business-to-business campaign promoting a new line of Konica color copier/printers in the first half of 2003.

Print-based advertising, direct marketing and interactive executions, along with trade-show support, are planned. Glastonbury, Conn.-based Cronin is also in the process of renaming Konica’s line of color-imaging devices.

The budget was not disclosed, and the client has done little advertising of late; it registered no media spending in the past year, per CMR.