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NEW YORK It turns out that “Battle,” the BBDO, New York, spot for the Cingular GoPhone that featured a typical teenage mother/daughter verbal smackdown turned on its head, is up for an Emmy. (“Why do you insist on treating me like an adult?” the crazed girl in the spot shrieks. “Because you insist on acting like one,” the enraged Mom snaps back.)
Fresh, funny, clever, category-defying, beautifully acted and produced—the spot is entirely deserving of one of those Academy of Television Arts and Sciences award-babies.
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