CRIME: Confusing tabloid readers everywhere with

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

CRIME: Confusing tabloid readers everywhere with an imaginary celebrity couple. EVIDENCE: He’s been lording it over the competition for years, and while he may be getting overexposed, people still have a lurid fascination for everything he does. But enough about Alex Bogusky. Let’s talk about the King: the creepy, plastic-faced, resilient Burger King ruler. This year, Crispin Porter + Bogusky gave him a hot girlfriend, Brooke Burke. Celebrity blogs, to their credit or shame, dutifully followed the developments, which were scripted perfectly.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in