Creaxion, Cookerly Split Atlanta Utility's Duties

Atlanta Gas Light Company has divided its marketing and public relations accounts at Creaxion and Cookerly Public Relations, respectively. Billings are estimated at $3-4 million.

The Atlanta-based utility selected the local shops over area rivals including BaylessCronin, Fletcher Martin Ewing, The Morrison Agency, Ivory, BKV and Sawyer Riley Compton. Eric Mower and Associates of Syracuse, N.Y., also contended.

“They’re the right fit for us in our efforts to create business-to-business and business-to-consumer markets,” said client representative Lisa Dudley, who cited both agencies’ experience with deregulated utilities as reasons for their selection.