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With color and flamboyance, David LaChapelle points his lens at advertising.
Everything 35-year-old David LaChapelle sees through his camera becomes larger than life. A celebrity photographer whose pictures are as much a part of pop culture as the subjects he is shooting, LaChapelle recently directed a Tommy-inspired musical ad for Citibank starring Elton John. Breaking this summer, the 60-second spot promoting Citibank’s sponsorship of Elton’s tour, out of Young & Rubicam, New York, features the song “Bennie and the Jets,” a three-story-high ATM machine, a giant bank card and dancing girls dolled up like fairies that fly out of the singer’s oversized piano.
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