Creative: Best Spots Of November

Adidas: “Options”
On a gritty inner-city playground, Kobe Bryant dribbles down the court. He leaps and stops in mid-air (while the other players move in slow motion). Bryant has options: Should he shoot with his right hand? Left hand? Dunk? Finally, he decides to throw a behind-the-back pass to a teammate, who scores. The idea of a player being so much better than his peers that the game moves in slow motion is a good one.