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ATLANTA Leave it to Crispin Porter + Bogusky, the agency that introduced the iconic Burger King mascot with the outsized head, to try a similar tactic in its first advertising on the $400 million Volkswagen account.
VW GTI spots break during Saturday’s Winter Olympics coverage and employ a video-game-style mascot named “Fast.” VW described “Fast” as an icon that is not animated.
The effort introduces a redesigned GTI, the sports car of the VW stable, and the work from MDC Partners’ CP+B in Miami attempts to recapture the cult following the model once enjoyed among young car enthusiasts, VW said, though it declined to describe the spots in detail.
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