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ATLANTA Crispin Porter + Bogusky’s latest print and outdoor efforts for BMW’s Mini continue to position the car as an icon while touting aftermarket customizations.
Five “Icon Car” print executions from the Miami shop play off popular television shows and icons from the 1970s and ’80s such as The Partridge Family, Starsky and Hutch, Knightrider and daredevil Evil Knievel.
In one ad, a Mini is painted in bright Mondrian colors. Bill Wright’s copy echoes The Partridge Family: “Let’s get happy, c’mon.
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