Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS Rives Carlberg’s humorous TV spot for HE Butt Grocery Co. features a talking cow pitching the benefits of MooTopia, the chain’s new low-carb, lactose-free milk product, the agency said.
The 30-second spot, which broke Friday from the Houston independent, targets consumers looking for enhanced flavor and nutrition in their milk, as well as customers who may be lactose-intolerant, diabetic or on the Atkins diet.
The commercial, “Not Your Everyday Dairy Cow,” opens with a fat, happy cow grazing on a picturesque dairy farm.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in