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CHICAGO Cousins Subs’ summer advertising campaign takes a humorous approach by using a grill as a character that needs time off.
The campaign, which includes television, radio and print, extends the tagline “Better bread. Better Subs” to include “Better summer.” The work is the first combined effort from Noble & Associates, a food marketing agency, and Noble BBDS’ Milwaukee office after winning the account following a review, according to Liz Hoffmann, senior marketing manager for the Menomonee Falls, Wis.-based
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