convert jackets

Product-as-hero advertising is seldom convincing. In these cynical times, we reflexively doubt the heroism of those who truly are heroic, so we’re not about to exalt a product. This ad finesses the matter with a narrative populated by such obvious nonheroes that the jacket is relatively heroic—or at least mock-heroic. Set on Mt. Hood, the tale begins when a hot-dog skier cuts off our unseen protagonist (i.e., “you”), “forcing you out of bounds and into God knows where.”