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‘Most Persuasive’
BOSTON–Irma S. Mann, Strategic Marketing has been recommended to handle the Massachusetts Convention Center Authority’s $1-1.5 million advertising account.
“They made the most persuasive case,” said client representative Andy Antrobus. “They had a lot of experience in the industry. That was critical in the end.”
The Boston-based agency defeated crosstown shops Clarke Goward and DiBona Bornstein & Random, and Lane Advertising, Salem, Mass. The 15-year incumbent, CC and D Communications, Boston, closed its doors this summer.
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