Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BBDO West has lost its two herbicide accounts, Roundup and Ortho, in a consolidation by The Scotts Co.
The company assigned ad duties on the two brands, worth an estimated $20 million in billings, to Partners & Shevack/Wolf, New York, which handles advertising for the client’s
other brands, including its Miracle-Gro and Turf Builder fertilizers.
“These two events are unfortunate,” said Tom Hollerbach, president and chief executive officer at BBDO West, “but [Scotts] is absolutely a consolidation issue.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in