The number of people reporting directly to Hill, Holliday, Connors, Cosmopulos chairman and CEO Jack Connors has been halved as part of a reorganization aimed at providing an operating structure as the shop approaches the $1 billion billings mark.
Another underlying reason for the shuffle: a desire by Connors to put a succession plan in place for his eventual retirement. With fewer direct reports, Connors will be free to work on fortifying client relationships.
Newly promoted managing director Brian Carty, along with president and chief creative officer Fred Bertino, will run the creative advertising group, which includes account service and print and broadcast production. Carty had overseen new business, human resources and financial services clients such as Fidelity Investments and John Hancock.
Also promoted was John Mooney, who becomes president of exhibition services, a practice that accounts for 10 percent of the Boston agency's overall revenues of $106 million.
Other changes were more subtle. Hill, Holliday Direct--run by managing partner Don White--will now be referred to as relationship marketing. White will work closely with John Connors III, who was retitled managing director of the Internet consulting groups in Boston and New York.
Rob Scalea was also made managing director, and the name of his group changed from marketing sciences to strategic consulting. The media department will continue to report to Scalea.
Additional responsibilities were also given to chief operating officer Joe Norberg, who, working with executive vice president Terry Carleton, will oversee mergers and acquisitions.
June Blocklin, recruited from Young & Rubicam late last year, will develop new business in New York and Boston.
Stever Aubrey, executive vice president, was retitled chief of staff, working with Jack Connors' office.