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North Castle Partners, Alden, TSI Selected to Challenge Tobacco
BOSTON–North Castle Partners has leveraged its youth-marketing expertise to win a portion of the Connecticut Office of Policy and Management’s first anti-smoking assignment.
The Stamford, Conn., agency was one of three firms selected to work on the $4 million media and education initiative funded through the master settlement between major tobacco firms and states attorneys general.
North Castle will share the business with Alden Event Productions, Bristol, Conn., and Training Solutions Interactive, Atlanta.
Specific duties have yet to be worked out and the vendors have yet to sign contracts with the state, said Maraide Sullivan, a Connecticut OPM representative.
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